Facebook Will Soon Let You Post Reels Directly From Third-Party Apps
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Facebook Will Soon Let You Post Reels Directly From Third-Party Apps

Facebook Will Soon Let You Post Reels Directly From Third-Party Apps

Facebook’s parent company announced a new feature called “Sharing to Reels, ” allowing creators to upload videos directly to Reels via third-party apps. The short-format video service, which was first introduced to Facebook in late 2020 and has gained immense popularity with users worldwide, was named Instagram Reels. Meta claimed Reels was the “fastest-growing content form” during its Q4 2021 earnings call, which took place in February. 

Facebook is the most popular social media platform in the world. It has around 2.9 billion active users (MAUs) globally as of Jan. 2022. Instagram is another popular social media platform, with over one billion active users per month in March 2022. Reels, a short-format video service, is also available on both platforms.

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Meta has launched a “Sharing to Reels” feature. This will enable third-party app developers to give their users the option to upload videos to Reels from their apps. Developers will be able to add the Reels button to their apps, which allows users to send short videos to Reels. People who use the Reels feature will access editing tools such as audio, text, and effects. Users will be able to save time downloading videos from third-party applications and upload them to Reels individually.

Multiple apps are already available onboard

 

Popular karaoke app Smule and video editing apps VitaVideo and VivaVideo are the launch partners for the ‘Sharing To Reels’ feature. Meta reports that these apps already have the tool integrated, and many more will in the future. Meta also stated that the new feature would allow Reels to reach new audiences and make it easier for creators of content to post on the platform. This ‘Sharing to Reels’ part is a few years following Meta’s (than Facebook’s) introduction of a Sharing to Stories feature, allowing users to share content directly from third-party applications to Facebook Stories.

Reels were created to tackle TikTok’s popular portrait-mode videos in short format. Reels was initially available on Facebook in select markets such as the U.S., India, and 150 countries last year. Although Reels is often compared to TikTok, it has helped Facebook retain its younger users, who are now more inclined towards the viral video app. Meta says that Reels was the most significant contributor to Instagram’s growth and was increasedFacebook.

 

Facebook Will Soon Let You Post Reels Directly From Third-Party Apps
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